Nostalgia has become very popular in recent years and that is a strange statement in itself to start with. I was always led to believe that nostalgia leaned towards the negative side of the emotional scope, however popular culture trends have proven me wrong. As it turns out, nostalgia is not only a desirable feeling but also a marketable product, which in the right hands can turn great profits. In terms of product sales, lead retailer Urban Outfitters have proven the model by bringing back Polaroid cameras , type writers and record players , thus turning vinyl sales from a niche market for serious collectors to a revitalised industry that attracts teenagers and millennials in general. While the general public initially viewed this as things to sell to hipsters to make them feel special, it seems that these items from the past are here to stay, and the recent fashion trends are also confirming that a return to the late half of the past century is defi...
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